3 GUIDES · GOODCOMPANY HELP
Leads & outreach
Find opportunities, follow up and turn a lead into a client.
Add leads, track follow-ups and convert a client
Keep prospective work separate until it becomes a client relationship.
LeadsFind and enrich leads with Apollo
Search people or companies and understand connection and credit requirements.
Leads → ApolloDraft and send outreach to a lead
Write from a brief, review the draft and set a follow-up if there is no reply.
Lead detail → Write emailA little more clarity.
A good next step.