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OUR STORY

Good work deserves
good company.

BUILT AT LEVELOPER. FIRST, FOR US.

We wanted to grow our company. First, we needed a clearer idea of what was going on inside it. Sound familiar?

That’s where GoodCompany started.
Illustrative scene: two people arranging ideas at a sunlit studio table
A little more connected.
A lot more possible.

HOW WE GOT HERE

A little chaos.
A better idea.

Ours started with a recurring thought: surely running the company could feel a little less scattered.

THE FAMILIAR FRUSTRATION

Running the company was becoming a job of its own.

At Leveloper, the work was everywhere. Emails, tasks, client details, invoices, money: all the things that make a company run, without one clear place to see how they fitted together. It wasn’t one dramatic disaster. It was the same small frustration, over and over.

We wanted to grow. But it’s hard to decide where a company should go when you’re still piecing together what’s happening in it today.

SOMETHING WE NEEDED OURSELVES

So we built the place we wanted to open every morning.

We wanted a well-organised space that felt good to use every day. Somewhere to manage the company, understand the money, keep up with clients and see what needed attention. Then we could get back to the actual work, instead of spending so much time organising the work around it.

A clearer picture of the business. Fewer things to hold in our heads. And a little less detective work before getting anything done.

CONTEXT MAKES THE DIFFERENCE

AI made the idea worth building now.

With AI, it felt possible to do more than put everything on one screen. We could ask questions about our company, use the information in the workspace to understand what was going on, and get help thinking through the next steps. That became Sidekick.

Today, we use GoodCompany to manage Leveloper with a much clearer view of the business. Sidekick helps us work through the information we’ve connected. We still make the decisions; we just have more context when we do.

THE IDEA AT THE HEART OF IT

Less scattered.
More together.

We wanted more time for the work we cared about,
and a clearer view of the company we were building.

Illustrative studio corner with an open notebook and a lavender chair

A NOTE FROM THE PEOPLE BEHIND IT

Too useful to
keep to ourselves.

Once it made our own days easier, we wanted to share it. Other people were trying to do good work while keeping a whole business in their heads, too. We thought they might appreciate somewhere to put it.

And yes, we’d like to make money from it. We are, after all, trying to run a company. Preferably an organised one this time.

The Leveloper teamBuilding GoodCompany. Using it, too.

THE PRODUCT, TODAY

See the idea at work.

Explore the workspace